In order to focus on the operation within the specialized categories and to strengthen the competitiveness of Orkla Foods Latvija, a decision was made to transfer manufacturing of mayonnaise and dressings for Estonian and Finnish markets from the production unit of Orkla in Estonia to Latvia, and to transfer manufacturing of mustard, dressings, mayonnaise and tomato sauces for the Lithuanian market from the factory in Lithuania to the production unit of Orkla Foods Latvija. In its turn, the manufacturing process of Gutta juices, nectars and juice drinks will be transferred to Estonia, whereas a searching process for a buyer will be commenced for manufacturing of water and refreshing beverages, including the factory in Valdlauci.
‘In order to ensure the company development and using of latest technologies, the company implements the process of specialization, which allows focusing on and investing into manufacturing of particular groups of products. By using the advantages of specialization, we have an opportunity to take over from our partners in other Baltic states manufacturing of the products where we have made significant investment and plan to ensure further development,’ explains Lolita Bemhena, the Manager of Orkla Foods Latvija.
Within the process of specialization, manufacturing of mayonnaise and dressings for Estonian and Finnish markets will be transferred from Estonia to Latvia, and manufacturing of mustard, dressings, mayonnaise and tomato sauces for the Lithuanian market will be transferred from Lithuania to Latvia. Henceforward, the manufacturing process of these products will be ensured by Orkla Foods Latvija, which specializes in these categories of products in the Baltic states.
Manufacturing of juices, nectars and juice beverages in Valdlauci will continue until the beginning of 2017 and then will be transferred to the factory of Orkla group company Põltsamaa Felix in Estonia. Also the manufacturing equipment will be partially transferred to this factory from Valdlauci. One of the main tasks of Orkla Foods Latvija during the transfer process will be ensuring of invariability of the quality of juices, nectars and juice beverages after transferring of the manufacturing process to Estonia. Also after transferring of the manufacturing process to Estonia, the team of Orkla Foods Latvija will work on development of Gutta product portfolio and sales of products on Latvian and export markets.